Every jewellery piece tells a story—not just of beauty, but of passion, purpose, and people. At ASHA by Paradigm Jewellery, our story begins with a vision to redefine luxury jewellery as a deeply personal, ethical, and timeless experience.

Here, we invite you behind the scenes to explore the values, inspirations, and commitment that shape every bespoke creation we craft.

Our Vision: Luxury Bespoke Jewellery That Lasts a Lifetime

We believe jewellery is more than an accessory—it’s a legacy. ASHA was born from the desire to create pieces that:

  • Reflect individual stories and styles

  • Showcase the unmatched brilliance of natural Ceylon sapphires

  • Combine master craftsmanship with modern design

  • Stand the test of time through durability and timeless appeal

Our vision is to be the premier destination for luxury bespoke sapphire jewellery, where each client’s journey is as extraordinary as the piece they wear.

Our Values: Quality, Trust, and Sustainability

At ASHA, our foundation rests on three core values:

1. Uncompromising Quality

We source only the finest natural sapphires from ethical mines in Sri Lanka, setting them in lifetime-warranty materials crafted by expert artisans. Every detail is meticulously checked to ensure excellence.

2. Trust and Transparency

We believe trust is earned. That’s why we provide full transparency in sourcing, pricing, and craftsmanship. Our clients are partners in the design process, receiving honest guidance every step of the way.

3. Sustainability and Responsibility

Luxury must be conscientious. We commit to ethical sourcing, responsible mining practices, and minimizing environmental impact—so your jewellery can be worn with pride and peace of mind.

The ASHA Experience: Bespoke, Personal, Timeless

Choosing ASHA means choosing a collaborative and joyful journey. We listen to your story, understand your vision, and bring it to life through personalized designs that are as unique as you are.

From the first consultation to the final reveal, and beyond with our lifetime care, ASHA is dedicated to making your jewellery experience unforgettable.

Why Ceylon Sapphires?

Sri Lanka, known as the “Gem Island”, produces sapphires renowned for their vivid color, clarity, and natural beauty. We proudly support local miners and communities, ensuring our gemstones reflect the island’s rich heritage and your jewellery’s authenticity.

Join the ASHA Family

Our clients aren’t just customers—they’re part of a growing family that values beauty, meaning, and heritage.

We invite you to discover how ASHA can turn your dreams into heirloom masterpieces—pieces that tell your story and sparkle for generations to come.