At the heart of our jewellery lies a commitment to ethical sourcing and true craftsmanship. We work directly with artisanal miners, ensuring that every gemstone is responsibly and sustainably sourced. By supporting local villages, we empower communities to create exquisite, hand-crafted designs that blend tradition with luxury. Each bespoke piece tells a story of care, beauty, and purpose—because you deserve nothing less than the best.

Who we are

ASHA is the signature luxury brand under Paradigm Jewellery, dedicated to crafting exquisite, bespoke pieces using only the finest natural gemstones.

Why Natural Gemstones

At ASHA, we believe true luxury lies in authenticity. That’s why every piece we create features only natural gemstones — formed deep within the Earth over millions of years. Their rare origin, unique inclusions, and unmatched vibrancy set them apart from synthetic or lab-created stones.

Every ASHA creation is a celebration of individuality — where natural Ceylon sapphires, rubies, emeralds, and other precious stones are hand-selected and masterfully set by skilled artisans.

Natural gemstones are minerals formed by nature without human intervention. They are mined from the earth and often cut and polished to enhance their beauty — but never created in a lab.

Why Natural Gemstones Matter in Luxury Jewellery

Rarity: No two natural stones are identical, just like your individuality.

Value: Natural gems appreciate over time and hold lasting value.

Energy & Symbolism: Many believe natural stones carry Earth’s energy and spiritual significance.

Craftsmanship: Only master jewelers can responsibly design around the uniqueness of each stone.

At ASHA, we source only certified natural gemstones, handpicked by our experts. Each gem is ethically sourced, verified for quality and origin, and accompanied by certificates where applicable.

Introducing ASHA by Paradigm Jewellery

Luxury Bespoke Jewellery | Natural Gemstones | Lifetime Warranty

We are proud to unveil ASHA, the newest luxury jewellery brand from Paradigm Group — a globally trusted enterprise headquartered in the United Kingdom. ASHA brings together timeless design, natural gemstone authenticity, and artisan craftsmanship to deliver bespoke jewellery pieces that are both personal and powerful.

Close-up of a sparkling silver diamond necklace on a person's neck

Every ASHA piece is crafted using only certified natural gemstones, ethically sourced from trusted mines. We are committed to sustainability, integrity, and excellence, and we stand behind every creation with our exclusive lifetime warranty — because true luxury should last forever.

ASHA is not just jewellery; it is a celebration of identity, craftsmanship, and purpose.

About Paradigm Group

Founded in the United Kingdom, Paradigm Group is a multinational conglomerate with a diversified portfolio spanning technology, finance, film, fashion, jewellery, gold trade, and real estate. Built on a foundation of innovation, security, and excellence, Paradigm Group operates across several continents with a focus on impactful, sustainable ventures that drive value and inspire trust.